AI Search Optimization (GEO)

Buyers now ask ChatGPT, Perplexity, Gemini and Google's AI Overviews the questions they used to type into a search box. Those answers draw on a set of sources: review sites, comparison articles, forums, documentation and a few brand pages. If those sources don't mention you, the answer won't either, however well you rank in classic search.

I start with an AI visibility audit. I run the prompts your buyers are likely to use, record which sources each assistant cites, and compare your presence with your competitors'. That citation gap analysis shows which of your pages to create or update, and which third-party sites you need to appear on. Then we work through the list.

For brands that want to be named in AI answers about their category, not only ranked in the blue links.

• A competitor keeps coming up when you ask ChatGPT for recommendations in your category, and you don't.
• AI Overviews now sit above results you used to rank first for.
• Your leadership team wants to know what the company's AI search strategy is.
• You rank well in Google but rarely get cited by Perplexity or ChatGPT.
• You want to know which review sites, lists and forums shape the answers about you.

• An AI visibility audit across ChatGPT, Perplexity, Gemini and Google AI Overviews
• A prompt set built around how your buyers ask about the category
• A citation gap analysis: the sources cited for each topic, and where competitors appear and you don't
• A prioritized list of your pages to create or update so they're easier to cite
• A list of third-party sources to target, from review sites to comparison articles
• A GEO audit of your key pages, covering structure, clarity and AI crawler access
• Re-runs of the prompt set to track how your citations change

1. Audit. I build a prompt set from your buyers' questions, run it across the major assistants, and record every source they cite.
2. Find the gaps. I compare your citations with your competitors' and group the gaps by topic and source type.
3. Close them. We create or restructure pages so they answer questions directly, and go after the third-party sources that shape the answers.
4. Re-run. I run the same prompts again to track what changed, then choose the next gaps to work on.