I'm Brodie Mei.
An SEO and AI search strategist in Kitchener, Ontario. I help companies get found by the people looking for them, and I build the websites and tools that make that work.
I help businesses get found. I've worked in search and content for more than 12 years, mostly with B2B software companies, where buyers do their research in Google and ChatGPT long before they talk to sales. I also work with local service businesses in Ontario, where the question is simpler: does the site show up in the towns you serve?
Over time the work has moved closer to building. I plan and write websites, handle the SEO around launches and migrations, and build my own software when a task repeats: a map-pack rank tracker, a content scorer, a QA suite for Webflow sites and a library of Claude skills for SEO work.
Outside client work I photograph travel, wildlife and architecture. It's the same discipline from the other side: noticing what people look at, not only what they look for.
Five rules I work by.
Numbers over adjectives
If I can't count it, date it or link to it, I don't claim it. That goes for client reports and for this site.
Strategy and execution from one place
The person who writes the plan also writes the briefs, builds the pages and checks the redirects. Less gets lost between a deck and a hand-off.
Measure what moved
Every piece of work ends with what changed, what didn't and what comes next, from Search Console and ranking data rather than a feeling.
Build tools for repeated work
When the same task comes up every week, I'd rather build a tool, check its work and spend the time I save on thinking.
Honest about what I can't promise
Nobody can guarantee a ranking or a citation in an AI answer. I'll tell you which bets are quick, which are slow and which I'd skip.
What I'm focused on.
How AI assistants choose sources
Measuring which pages ChatGPT, Perplexity and Google's AI Overviews cite, and what makes a brand easier to cite.
Automating repeated SEO work
Tools that do the checking (rank tracking, content scoring, QA) so the time goes into strategy.
Local search, street by street
Geo-grid tracking instead of single rank checks, for service businesses whose rankings change from one neighbourhood to the next.
What I'm working on now.
A snapshot of the month, not a résumé. I update it when things change.
The Map Pack Scanner. A nightly routine now picks one improvement, builds it and ships it, and waits for any running scan to finish first.
AWPM Group's umbrella site, live on awpm.ca since September.
A website for Fortress Commercial Pools, a new commercial pool service company in Kitchener-Waterloo: seven pages, each built around a search its buyers make.
A 12-post blog calendar for Kitchen & Bath World, with a new post every four days until early November.
Photographs from two weeks in Poland, Slovakia and Budapest.
Let's talk.
If you need to be found in search or AI answers, or need a site built, tell me what you're working on.