← All services
SEO · Retainer

B2B SaaS SEO & Content Strategy

Get found by software buyers while they're still deciding who to call.

Book a callCommon questions
Overview

Software buyers do their homework in Google and ChatGPT… not sales pages. By the time someone books a demo, they've read the comparisons, the how-to guides and the reviews. If your company isn't in those answers, it isn't on the shortlist.

I run SEO and content as one program. I start with the questions your buyers ask at each stage, map them to topics you can credibly own, then turn that plan into briefs, published content and refreshes of the pages you already have. The reporting shows what moved, what didn't and what comes next.

Who it's for

This is for marketing leads at B2B software companies who want search to bring in pipeline, not just traffic.

  • You have a product people search for, but competitors own the pages buyers read first.
  • You publish regularly, but the posts rarely lead to demos or trials.
  • Your blog has grown for years, and nobody knows which posts to keep, update or cut.
  • Your CEO keeps asking why the company doesn't come up in ChatGPT answers.
  • You want strategy and execution from the same place, not a deck and a hand-off.
What you get
  • A topic strategy mapped to buyer questions, product features and competitors
  • A prioritized content roadmap covering new pages and refreshes
  • An SEO content brief for every piece, with search intent, outline and internal links
  • Content written or edited to the brief, ready to publish
  • Refreshes of existing pages that have slipped in rankings or gone stale
  • Reporting on rankings, organic traffic and demo or trial sign-ups from search, with the next priorities
How it works
  1. Diagnose. I review your site, content and search data, and look at who ranks and gets cited for the topics your buyers care about.
  2. Strategy. We agree on the topics to own, the pages to create or refresh, and what success looks like in pipeline terms.
  3. Build and publish. I write the briefs, produce or edit the content and refresh existing pages. Every piece goes through automated QA before it's published.
  4. Measure. I report on what moved, what didn't and why, then adjust the roadmap for the next cycle.
From the articles

Read the guide first.

Content
How B2B software buyers research vendors in Google and ChatGPT
Buyers shortlist software before they talk to sales. What they search in Google and ChatGPT at each stage, and what your content should do there.
7 min read
FAQ

Common questions

How is the retainer priced?

It's a monthly fee set by scope. The main variables are how much new content we publish, how many existing pages need refreshing, and whether I write the content or brief and edit your writers. I scope it after a discovery call and a look at your search data. If the site has technical problems that need fixing first, a technical SEO audit is the better starting point.

How long before we see results?

It depends on where you're starting. Technical fixes and refreshes of pages that already rank tend to move first, because those URLs already have some standing in search. New content on competitive topics takes longer to earn rankings and citations. I'll tell you which bets are quick and which are slow before we start, and the reporting tracks early signals, like impressions and new ranking terms, before traffic and pipeline catch up.

What do you need from us?

Access to Google Search Console and analytics, a way to publish in your CMS, and time with someone who knows the product and the customer. Sales call notes, win-loss reasons and support questions are some of the best inputs for a topic strategy. I'll also need a subject-matter reviewer for technical content, so what we publish is accurate and sounds like your team.

Not sure where to start?

Tell me what you're trying to fix. I'll tell you which service fits, or whether you need one at all.

Book a callSee client websites