Google Business Profile Optimization

For a local business, the Google Business Profile is often the first thing a customer sees, and sometimes the only thing. They read the reviews, scroll through the photos and call straight from the listing. Plenty of profiles were set up once and left alone, with a vague primary category, a thin description and no services listed.

I audit the profile against Google's guidelines and against the businesses that show up above you, then fix what's in your control: categories, services, service areas, the description, photos, posts and a review routine that stays within Google's rules. The website link gets tagged, so visits from the profile show up on their own in GA4. This service is the profile on its own. If you also want service pages, citation cleanup and rank tracking across your area, that's my local SEO program.

For local businesses whose customers find them on Google Maps. I've audited or planned profiles for Kitchen & Bath World in Kitchener and AWPM Group in Mississauga.

• Your primary category doesn't match the work you most want.
• You work at customers' sites, but your home or office address shows on the map.
• There are two listings for your business, and the reviews are split between them.
• Competitors get new reviews every month, and your latest one is from last year.
• You can't tell how many calls and website visits the profile sends you.

• A profile audit against Google's guidelines and your top map-pack competitors
• A primary category and secondary categories chosen for the work you want
• Services, service areas, hours, attributes and a description, written out and ready to add
• A photo plan built around real jobs, your team and your premises
• A review request routine that follows Google's review policy
• Duplicate or outdated listings found and flagged, with the steps to resolve them
• UTM tags on the website link, so profile traffic shows up in GA4

1. Audit. I review your profile, reviews and photos, and compare them with the businesses that rank above you for your main services.
2. Fix. I update categories, services, service areas, hours and the description, or give you the exact changes if you'd rather make them.
3. Set up routines. You get a review request routine and a simple posting plan you can keep up without me.
4. Measure. The website link is tagged for GA4, and a follow-up check shows what's changed on the profile and in the results.