AWPM Group
Three property companies, one umbrella site. I planned the site, wrote the copy and style guide, and fixed the SEO problems left after launch.
AWPM Group is three companies under one roof: grounds and snow maintenance, general contracting, and property management for commercial, industrial, condo and residential properties in Etobicoke and Mississauga. The first plan was three small sites. In June 2026 it changed to one umbrella site on awpm.ca, with each company as a division.
The pitch is the owner's problem: a landscaper, a snow contractor, a handyman and a manager who coordinates none of them. AWPM takes the whole property. A development agency built the site in WordPress. I worked alongside them on everything around the build.
- Planned the sitemap: a hub for each division and its own page for every service.
- Wrote the site copy and a copywriting style guide covering voice, banned words and which claims the business can make.
- Wrote the image plan and replaced the placeholder images across the site.
- Planned the Google Business Profile, analytics and ads tracking: one profile, one GA4 property and one ads account across all three divisions.
- Swapped placeholder testimonials for real Google reviews, quoted word for word.
- Audited the site after launch, then fixed the launch defects the same day: canonicals still pointing at the staging domain, 24 legacy URLs with no redirect, and missing LocalBusiness schema.
Live on awpm.ca since September 2026. I audited the site after launch and fixed what it found the same day: all 23 pages now point at awpm.ca, 24 old URLs redirect to their new pages, LocalBusiness schema sits in the site footer, and a lighter logo replaced a 421 KB image.
Need a site that brings in calls?
I plan, write and build websites for local service businesses, with the local SEO built in from the start.