Kitchen & Bath World

Kitchen & Bath World is a kitchen and bath showroom on Victoria Street North in Kitchener. It sells kitchen cabinets with solid maple doors on plywood boxes, bathroom vanities, and quartz and porcelain countertops. It designs every room in 3D and serves Kitchener, Waterloo, Cambridge and Guelph.

I started on its SEO in March 2026, while the site still ran on WordPress, and stayed on through its move to Webflow. The job since then has been to keep what the old site had earned in search and build on it: answers to the questions buyers ask, a page for each city it serves, and the technical groundwork underneath.

• Built the blog into a content program: cost guides, material comparisons, 'best of' roundups for four cities, and six FAQs on every post. A 12-post calendar now publishes a new post every four days.
• Wrote and built five local pages: bathroom vanity pages for Waterloo, Cambridge and Guelph, and kitchen and bathroom renovation pages for Kitchener.
• Added more than 150 contextual internal links across the blog and core pages with a linking script I wrote, then fixed 42 broken internal links in September 2026.
• Checked every old WordPress URL with search traffic against the new Webflow site, and mapped 301 redirects for the ones that no longer resolved, starting with the most-clicked posts.
• Audited the Google Business Profile in June 2026: categories, reviews, posts, photos, products and Q&A.
• Wrote LocalBusiness, Product, FAQPage and breadcrumb schema, and added CMS fields so vanity names and prices validate as structured data.
• Ran a region-wide map-pack baseline with my own scanner in September 2026: six keywords on a 294-point grid with a 22 km radius around the showroom.

Live. The three vanity city pages and both Kitchener renovation pages are published, the schema is live across the site, and a new blog post goes up every four days until early November 2026. The September baseline has it in the top three for 'kitchen and bath store' at every grid point within about 10 km of the showroom. Next on the plan: kitchen cabinet pages for Waterloo, Cambridge and Guelph.